Brand Sale History

How 129 beauty brands discounted during the 2024 and 2025 holiday seasons, and what that suggests for 2026. These are historical patterns, not confirmed 2026 offers.

129 brands

111SKIN Buy early
Prestige and Clinical Skincare
Singles Day
The record
Deepest brand-site discount
20% sitewide plus gift, both years
Best time to buy in 2026
Singles Day
Earlier comparable deal
25% on 3 items at Singles Day (2024)
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Bluemercury ladder
Where it is sold
Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore, Violet Grey
Confidence
Medium
Abib Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
No holiday-window evidence
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Sephora, Ulta, Soko Glam
Confidence
Low
Aestura Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
About 20% at Amazon Prime events
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Sephora, Amazon
Confidence
Low
Allies of Skin Buy early
Prestige and Clinical Skincare
Late October
The record
Deepest brand-site discount
30% sitewide plus gift
Best time to buy in 2026
Late October
Earlier comparable deal
Yes. Started by Oct 30, 2025
Did waiting pay off
No
Sellout or selection risk
Eligible products widened mid-sale (2025)
Better retailer route
Brand site
Where it is sold
Nordstrom, Dermstore, Violet Grey
Confidence
Medium
Anua Buy early
Korean and Japanese Skincare
Amazon October Prime or spring sale
The record
Deepest brand-site discount
Hero oil $14 at October Prime and $14.15 at Black Friday 2025
Best time to buy in 2026
Amazon October Prime or spring sale
Earlier comparable deal
Yes
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Ulta, Amazon
Confidence
Medium
Armani Beauty Wait
Luxury and Designer Beauty
Black Friday (from about Nov 16 in 2025)
The record
Deepest brand-site discount
30% sitewide every Black Friday, 2020 to 2025
Best time to buy in 2026
Black Friday (from about Nov 16 in 2025)
Earlier comparable deal
25% in October and at Singles Day (VIP), 2024
Did waiting pay off
Yes, by 5 points
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's, Violet Grey
Confidence
High
Augustinus Bader No sale to wait for
Prestige and Clinical Skincare
Retailer ladders
The record
Deepest brand-site discount
No brand-direct discount; gift at $350 (2025)
Best time to buy in 2026
Retailer ladders
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Bluemercury; Dermstore only about 7% on Rich Cream
Where it is sold
Sephora, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore, Violet Grey
Confidence
Medium
Beauty of Joseon Wait
Korean and Japanese Skincare
Brand site Black Friday (from mid-November)
The record
Deepest brand-site discount
Up to 50% sitewide (brand site, from Nov 18, 2025); up to 35% (2024)
Best time to buy in 2026
Brand site Black Friday (from mid-November)
Earlier comparable deal
Amazon October Prime deals
Did waiting pay off
Yes, deeper in 2025
Sellout or selection risk
None documented
Better retailer route
Brand site and Amazon
Where it is sold
Sephora, Amazon
Confidence
Medium
Bio Ionic Wait
Haircare, Lashes, and Beauty Devices
Black Friday weekend
The record
Deepest brand-site discount
40% sitewide (Black Friday 2024)
Best time to buy in 2026
Black Friday weekend
Earlier comparable deal
30% in October; 35% for members early November 2025
Did waiting pay off
Yes, about 5 to 10 points
Sellout or selection risk
Serene Soul collection excluded
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom
Confidence
Medium
Biodance Buy early
Korean and Japanese Skincare
Any Amazon event
The record
Deepest brand-site discount
About 30% on the mask 4-pack at every Amazon event
Best time to buy in 2026
Any Amazon event
Earlier comparable deal
Yes, same price in October and spring
Did waiting pay off
No
Sellout or selection risk
Pre-2024 sellout reports only
Better retailer route
Amazon
Where it is sold
Sephora, Soko Glam, Amazon
Confidence
Medium
BioEffect Buy early
Prestige and Clinical Skincare
Singles Day (Nov 10 to 11)
The record
Deepest brand-site discount
20% sitewide, repeated at Singles Day, Black Friday and Green Monday
Best time to buy in 2026
Singles Day (Nov 10 to 11)
Earlier comparable deal
Yes
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Nordstrom, Saks, Neiman Marcus, Bergdorf Goodman, Dermstore
Confidence
High
Bloomeffects Buy early
Independent Skincare
October birthday sale
The record
Deepest brand-site discount
35% sitewide plus 60% on select at Black Friday 2024; 30% in October both years and at Black Friday 2025
Best time to buy in 2026
October birthday sale
Earlier comparable deal
Yes. 30% every October
Did waiting pay off
Once (2024, by 5 points); not in 2025
Sellout or selection risk
None documented
Better retailer route
Credo runs separate 30% days
Where it is sold
Ulta, Bluemercury, Credo
Confidence
Medium
Bobbi Brown Buy at sale start
Prestige Makeup
Black Friday
The record
Deepest brand-site discount
30% sitewide, 40% select (Black Friday 2024)
Best time to buy in 2026
Black Friday
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Nordstrom
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury
Confidence
Low
Burberry Beauty Not enough history
Luxury and Designer Beauty
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Dillard's
Confidence
Low
By Terry Buy at sale start
Luxury and Designer Beauty
Black Friday
The record
Deepest brand-site discount
Up to 30% sitewide; 40% on sets (2025)
Best time to buy in 2026
Black Friday
Earlier comparable deal
25% around Singles Day (2024)
Did waiting pay off
Slightly
Sellout or selection risk
None documented
Better retailer route
Bluemercury, Neiman
Where it is sold
Saks, Bloomingdale's, Dermstore
Confidence
Medium
Chanel No sale to wait for
Luxury and Designer Beauty
Buy when you need it
The record
Deepest brand-site discount
No discount found brand-direct
Best time to buy in 2026
Buy when you need it
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Not included in Bergdorf's 2024 beauty ladder
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's, Dillard's, Violet Grey
Confidence
Medium
Chantecaille Wait
Prestige Makeup
Cyber Monday
The record
Deepest brand-site discount
30% sitewide, code CYBER (2025); 25% (2024)
Best time to buy in 2026
Cyber Monday
Earlier comparable deal
Buy one, get one 25% at Singles Day (Nov 8, 2025)
Did waiting pay off
Yes, by 5 points at Cyber Monday 2025
Sellout or selection risk
None documented
Better retailer route
Bluemercury and Neiman ladders
Where it is sold
Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's, Bluemercury, Dermstore, Violet Grey
Confidence
High
Charlotte Tilbury Buy at sale start
Prestige Makeup
Mid-November for kits; Thanksgiving weekend for sitewide
The record
Deepest brand-site discount
Up to 30% everything by spend (2024); 25% everything (2025); kits up to 50%
Best time to buy in 2026
Mid-November for kits; Thanksgiving weekend for sitewide
Earlier comparable deal
Kits up to 50% from early to mid November 2025; sitewide started Nov 13, 2025
Did waiting pay off
Partly. Sitewide depth arrived Thanksgiving weekend, but kit deals were best early
Sellout or selection risk
Holiday kits rotate; no documented sellouts
Better retailer route
Bloomingdale's 30% flat beat small baskets in 2024
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Bluemercury, Violet Grey
Confidence
High
Clé de Peau Beauté Buy early
Luxury and Designer Beauty
Singles Day or first day of the ladder
The record
Deepest brand-site discount
15/20/25% by spend, identical both years; 40% on Last Call
Best time to buy in 2026
Singles Day or first day of the ladder
Earlier comparable deal
Singles Day 15% at $225; Friends and Family in September
Did waiting pay off
No; same ladder
Sellout or selection risk
$750 gift capped at 500 pieces (2025)
Better retailer route
Neiman and Bergdorf ladders
Where it is sold
Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman
Confidence
High
Color Wow Buy at sale start
Haircare, Lashes, and Beauty Devices
Mid-November
The record
Deepest brand-site discount
30% on select, both years
Best time to buy in 2026
Mid-November
Earlier comparable deal
No; 2025 started Nov 18
Did waiting pay off
No
Sellout or selection risk
Select products only
Better retailer route
Brand site
Where it is sold
Sephora, Ulta
Confidence
High
COSRX Buy early
Korean and Japanese Skincare
Amazon October Prime
The record
Deepest brand-site discount
30% sitewide (brand site, both years); hero items up to 48 to 55% on Amazon
Best time to buy in 2026
Amazon October Prime
Earlier comparable deal
Yes. Amazon October Prime matched Black Friday
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Ulta, Nordstrom, Dermstore, Soko Glam, Amazon
Confidence
High
Crown Affair Buy at sale start
Haircare, Lashes, and Beauty Devices
Black Friday to early December
The record
Deepest brand-site discount
30% on custom bundles, both years
Best time to buy in 2026
Black Friday to early December
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Violet Grey
Confidence
Medium
CurrentBody Not enough history
Haircare, Lashes, and Beauty Devices
Not clear
The record
Deepest brand-site discount
Sources conflict (up to 15% vs up to 40%, 2025)
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Brand site only (in retailers checked)
Confidence
Low
Danessa Myricks Buy at sale start
Prestige Makeup
Black Friday week
The record
Deepest brand-site discount
35% sitewide (2024); 30% (2025)
Best time to buy in 2026
Black Friday week
Earlier comparable deal
Up to 50% on select items in early October 2025
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora
Confidence
High
Dieux Buy at sale start
Independent Skincare
First day of sale (about Nov 24)
The record
Deepest brand-site discount
20% sitewide with deeper spend tiers, gift added Nov 28 (2025)
Best time to buy in 2026
First day of sale (about Nov 24)
Earlier comparable deal
No
Did waiting pay off
Slightly: gift added later in the sale
Sellout or selection risk
Instant Angel had a long non-holiday sellout in 2024
Better retailer route
Soko Glam carries it
Where it is sold
Sephora
Confidence
Medium
Dior No sale to wait for
Luxury and Designer Beauty
Retailer gift-card events
The record
Deepest brand-site discount
No percentage discount; gift at $200 (Cyber Monday 2024)
Best time to buy in 2026
Retailer gift-card events
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Neiman Marcus and Bergdorf gift-card ladders
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's
Confidence
Medium
Doctor Rogers Buy at sale start
Independent Skincare
Black Friday weekend
The record
Deepest brand-site discount
20% sitewide (2024)
Best time to buy in 2026
Black Friday weekend
Earlier comparable deal
Email list early access promoted
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Nordstrom, Dermstore, Credo, Violet Grey
Confidence
Low
Dolce & Gabbana Beauty Not enough history
Luxury and Designer Beauty
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Dillard's
Confidence
Low
Dr. Barbara Sturm Buy early
Prestige and Clinical Skincare
Week before Thanksgiving
The record
Deepest brand-site discount
20% sitewide plus gift (2024); up to 50% select sets
Best time to buy in 2026
Week before Thanksgiving
Earlier comparable deal
Up to 50% on sets from Nov 23, 2024
Did waiting pay off
No
Sellout or selection risk
Set deals are limited
Better retailer route
Bluemercury ladder
Where it is sold
Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore, Violet Grey
Confidence
Low
Dr. Dennis Gross Buy at sale start
Prestige and Clinical Skincare
October LED week for devices; Cyber Week for skincare
The record
Deepest brand-site discount
30% skincare, about 15 to 20% devices, both years
Best time to buy in 2026
October LED week for devices; Cyber Week for skincare
Earlier comparable deal
Up to 30% on LED in early October, both years
Did waiting pay off
No for skincare; devices best in October LED week
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Nordstrom, Bloomingdale's, Dermstore
Confidence
High
Dr. Melaxin Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
Thin evidence (October Prime 2025)
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Ulta, Nordstrom, Amazon
Confidence
Low
DRMTLGY Buy early
Prestige and Clinical Skincare
Mid-November
The record
Deepest brand-site discount
30% sitewide, both years, for about three weeks
Best time to buy in 2026
Mid-November
Earlier comparable deal
Yes. Starts about Nov 12 to 13
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Ulta
Confidence
High
Dyson Buy early
Haircare, Lashes, and Beauty Devices
Amazon October Prime for Airwrap
The record
Deepest brand-site discount
Up to $300 to $600 off select tech (brand site); Airwrap same price at October Prime and Black Friday, both years
Best time to buy in 2026
Amazon October Prime for Airwrap
Earlier comparable deal
Yes for Airwrap; Supersonic dropped further at Black Friday 2025
Did waiting pay off
Airwrap: no. Supersonic: yes in 2025
Sellout or selection risk
Colors and limited editions not documented
Better retailer route
Amazon beat Ulta and Best Buy in Oct 2024
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's, Bluemercury, Violet Grey, Amazon
Confidence
High
Easydew Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Brand site only (in retailers checked)
Confidence
Low
Educated Mess Buy early
Independent Skincare
First half of November
The record
Deepest brand-site discount
25% sitewide (from about Nov 4, 2025); 20% in 2024
Best time to buy in 2026
First half of November
Earlier comparable deal
Yes. Starts in early November
Did waiting pay off
No
Sellout or selection risk
Small-batch brand
Better retailer route
Brand site
Where it is sold
Brand site only (in retailers checked)
Confidence
Medium
Estée Lauder Buy at sale start
Prestige Makeup
Black Friday weekend
The record
Deepest brand-site discount
30% with a code (Black Friday 2024); 40% on select
Best time to buy in 2026
Black Friday weekend
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Macy's and Nordstrom
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's
Confidence
Medium
ESUM Cosmetics Not enough history
Independent and Founder-Led Makeup
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Brand site only (in retailers checked)
Confidence
Low
Experiment Beauty Wait
Independent Skincare
Cyber Monday into early December
The record
Deepest brand-site discount
25% sitewide (after Cyber Monday in 2024; Dec 1, 2025)
Best time to buy in 2026
Cyber Monday into early December
Earlier comparable deal
20% at Black Friday 2024
Did waiting pay off
Yes in 2024, by 5 points
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora
Confidence
Medium
Fara Homidi No sale to wait for
Independent and Founder-Led Makeup
Sephora Savings Event (early November) is the likeliest discount
The record
Deepest brand-site discount
No percentage discount on the brand site; mini gift over $125 (2025)
Best time to buy in 2026
Sephora Savings Event (early November) is the likeliest discount
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
Small, newer brand; excluded from Violet Grey's Close Friends sale
Better retailer route
Sephora Savings Event (10 to 20% by tier); also sold at Violet Grey
Where it is sold
Sephora, Violet Grey
Confidence
Low
Finding Ferdinand Buy at sale start
Independent and Founder-Led Makeup
Week before Thanksgiving
The record
Deepest brand-site discount
20% sitewide, both years
Best time to buy in 2026
Week before Thanksgiving
Earlier comparable deal
No; 2025 sale started Nov 19, about 10 days earlier than 2024
Did waiting pay off
No; same depth
Sellout or selection risk
Small-batch brand; discontinued shades cleared in October 2024
Better retailer route
Brand site
Where it is sold
Credo
Confidence
Medium
Gen See Buy early
Independent and Founder-Led Makeup
Mid-October
The record
Deepest brand-site discount
25% sitewide Friends and Family, Oct 15 to 19, 2025
Best time to buy in 2026
Mid-October
Earlier comparable deal
Yes. October was the best documented offer
Did waiting pay off
No
Sellout or selection risk
Small-batch brand
Better retailer route
Brand site
Where it is sold
Credo
Confidence
Low
ghd Buy early
Haircare, Lashes, and Beauty Devices
October Halloween sale
The record
Deepest brand-site discount
Up to 30% plus gift, Nov 21 to Dec 1, 2025
Best time to buy in 2026
October Halloween sale
Earlier comparable deal
Yes. Up to 30% in October 2025 (Halloween sale)
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Saks, Bloomingdale's, Neiman Marcus, Bluemercury, Dermstore
Confidence
High
Givenchy No sale to wait for
Luxury and Designer Beauty
Gift windows
The record
Deepest brand-site discount
Gift codes; 40% off archive only (2025)
Best time to buy in 2026
Gift windows
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
Archive items are leftovers
Better retailer route
Sephora events
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Dillard's
Confidence
Medium
Grande Cosmetics Gamble
Haircare, Lashes, and Beauty Devices
Early December
The record
Deepest brand-site discount
40% sitewide (Dec 9, 2024), deeper than Black Friday (30%)
Best time to buy in 2026
Early December
Earlier comparable deal
Value sets up to 47% in October
Did waiting pay off
Yes in 2024, but December deals rotated by category day to day
Sellout or selection risk
Daily category deals in December; 2025 not captured
Better retailer route
Dermstore
Where it is sold
Sephora, Ulta, Nordstrom, Dermstore
Confidence
Medium
Gucci Beauty Gamble
Luxury and Designer Beauty
Watch department stores for clearance of Coty-era items; buy favorites before they are discontinued
The record
Deepest brand-site discount
No brand-site discount found in 2024 or 2025
Best time to buy in 2026
Watch department stores for clearance of Coty-era items; buy favorites before they are discontinued
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
Licence moves from Coty to L'Oréal on July 1, 2027; Coty-era products may be cleared or discontinued during the handover (Michelle's note)
Better retailer route
Bergdorf, Neiman, Saks, Nordstrom, Bloomingdale's
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's
Confidence
Low
Haruharu Wonder Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Nordstrom, Bloomingdale's, Soko Glam
Confidence
Low
Hermès Beauty No sale to wait for
Luxury and Designer Beauty
Department-store events only (Bergdorf BGBEAUTY, Neiman gift cards, Saks gift card, Nordstrom)
The record
Deepest brand-site discount
No brand-site discount found
Best time to buy in 2026
Department-store events only (Bergdorf BGBEAUTY, Neiman gift cards, Saks gift card, Nordstrom)
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Bergdorf and Neiman ladders (Hermès appeared in Bergdorf's 2024 beauty event). Michelle's note: no brand-site sale expected
Where it is sold
Sephora, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman
Confidence
Medium
Hourglass Buy early
Prestige Makeup
Sephora Savings Event (early November) or VIP early access
The record
Deepest brand-site discount
20% sitewide, 2023 to 2025
Best time to buy in 2026
Sephora Savings Event (early November) or VIP early access
Earlier comparable deal
VIP early access (Nov 22, 2024); Sephora Savings Event 20% for Rouge members from Oct 31
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Sephora
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Violet Grey
Confidence
Medium
ILIA Buy early
Prestige Makeup
Credo event or VIP sign-in at the sale start
The record
Deepest brand-site discount
25% at $125 (2024); 20% sitewide, 25% for VIPs (2025)
Best time to buy in 2026
Credo event or VIP sign-in at the sale start
Earlier comparable deal
Credo 20% late October 2024
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Credo
Where it is sold
Sephora, Ulta, Nordstrom, Credo
Confidence
High
Innersense Not enough history
Haircare, Lashes, and Beauty Devices
Not clear
The record
Deepest brand-site discount
Up to 34% on holiday sets (Nov 2025)
Best time to buy in 2026
Not clear
Sellout or selection risk
Sets are limited
Better retailer route
Not documented
Where it is sold
Ulta, Credo
Confidence
Low
iS Clinical No sale to wait for
Prestige and Clinical Skincare
Gift windows
The record
Deepest brand-site discount
No discount; gift with $180 (2024)
Best time to buy in 2026
Gift windows
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Authorized retailers
Where it is sold
Bluemercury, Dermstore, Violet Grey
Confidence
Medium
iUNIK Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Ulta, Nordstrom
Confidence
Low
Jenny Patinkin Not enough history
Independent and Founder-Led Makeup
Not clear
The record
Deepest brand-site discount
No holiday discount captured
Best time to buy in 2026
Not clear
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Ulta, Nordstrom, Neiman Marcus, Dermstore, Credo
Confidence
Low
Jillian Dempsey Not enough history
Independent and Founder-Led Makeup
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Bluemercury, Dermstore, Credo, Violet Grey
Confidence
Low
Jones Road Buy early
Prestige Makeup
First day of the sale (about Nov 18 to 22)
The record
Deepest brand-site discount
Up to 25% on select kits (2024); first sitewide 10 to 20% tiers (2025); mini sets up to 25%
Best time to buy in 2026
First day of the sale (about Nov 18 to 22)
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
Mini balm kits sold out in 2021 and 2022 (Glossy)
Better retailer route
Nordstrom 25% on some sets (2024)
Where it is sold
Brand site only (in retailers checked)
Confidence
High
Jordan Samuel Skin Buy at sale start
Independent Skincare
Thanksgiving week, or the spring sales
The record
Deepest brand-site discount
25% sitewide, 30% at $150 (same tiers 2024 and 2025)
Best time to buy in 2026
Thanksgiving week, or the spring sales
Earlier comparable deal
Same tiers also run in March and June
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Brand site only (in retailers checked)
Confidence
High
Josh Rosebrook Not enough history
Independent Skincare
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Credo
Confidence
Low
K18 Buy at sale start
Haircare, Lashes, and Beauty Devices
Black Friday weekend
The record
Deepest brand-site discount
20% sitewide (2025); gift only (2024)
Best time to buy in 2026
Black Friday weekend
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Sephora, Amazon
Confidence
Medium
Kate Somerville Buy at sale start
Prestige and Clinical Skincare
Week of Thanksgiving
The record
Deepest brand-site discount
30% sitewide (CYBER30), both years; repeated in mid-December 2025
Best time to buy in 2026
Week of Thanksgiving
Earlier comparable deal
No
Did waiting pay off
No; the same 30% came back Dec 16, 2025
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom, Dermstore
Confidence
High
Kosas Buy at sale start
Prestige Makeup
Thanksgiving week
The record
Deepest brand-site discount
25% sitewide, 2023 to 2025; extra 20% on leftover holiday sets in Dec 2025
Best time to buy in 2026
Thanksgiving week
Earlier comparable deal
20% Friends and Family in late September 2024
Did waiting pay off
No for the range; yes only on leftover sets
Sellout or selection risk
December deal covered sets still in stock
Better retailer route
Brand site
Where it is sold
Sephora, Nordstrom, Credo
Confidence
High
Kérastase Buy early
Haircare, Lashes, and Beauty Devices
Early access before Black Friday
The record
Deepest brand-site discount
Up to 25% (2025); 20% (2024)
Best time to buy in 2026
Early access before Black Friday
Earlier comparable deal
Email and SMS early access
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora
Confidence
Medium
La Prairie No sale to wait for
Luxury and Designer Beauty
Retailer gift-card ladders
The record
Deepest brand-site discount
No holiday discount; gifts only
Best time to buy in 2026
Retailer gift-card ladders
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Neiman Marcus, Bergdorf
Where it is sold
Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore
Confidence
Medium
Lancôme Buy at sale start
Prestige Makeup
Preview week (mid-November)
The record
Deepest brand-site discount
Up to 50% Cyber Monday 2024; 30% preview from Nov 18, 2024; 25% from Nov 14, 2025
Best time to buy in 2026
Preview week (mid-November)
Earlier comparable deal
30% preview a week before Black Friday
Did waiting pay off
Partly; 'up to' deals deepened on Cyber Monday
Sellout or selection risk
None documented
Better retailer route
Sephora and Ulta events
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's
Confidence
Medium
Laura Mercier Wait
Prestige Makeup
Black Friday weekend
The record
Deepest brand-site discount
30% sitewide plus gift, both years
Best time to buy in 2026
Black Friday weekend
Earlier comparable deal
20% off 3 items in October, both years
Did waiting pay off
Yes, about 10 points for single items
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore
Confidence
High
Le Prunier Buy at sale start
Independent Skincare
Week before Thanksgiving
The record
Deepest brand-site discount
30% (2024); 25% (2025)
Best time to buy in 2026
Week before Thanksgiving
Earlier comparable deal
No
Did waiting pay off
No; 2025 was shallower
Sellout or selection risk
Small-batch brand
Better retailer route
Brand site
Where it is sold
Bloomingdale's, Neiman Marcus, Credo
Confidence
Medium
Lisa Eldridge No sale to wait for
Independent and Founder-Led Makeup
Buy when you need it; gift appears late October
The record
Deepest brand-site discount
No percentage discount brand-direct; gift with purchase over £85
Best time to buy in 2026
Buy when you need it; gift appears late October
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
Limited edition gifts
Better retailer route
Space NK codes (20% in Oct 2024, UK)
Where it is sold
Brand site only (in retailers checked)
Confidence
Medium
Living Proof Buy at sale start
Haircare, Lashes, and Beauty Devices
Black Friday week
The record
Deepest brand-site discount
25% sitewide plus gift, both years
Best time to buy in 2026
Black Friday week
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's
Confidence
High
Lola Blankets Not enough history
Special Non-Beauty
Thanksgiving eve to Cyber Monday (2025 only)
The record
Deepest brand-site discount
55% advertised (about 50% actual), Nov 26 to Dec 1, 2025
Best time to buy in 2026
Thanksgiving eve to Cyber Monday (2025 only)
Earlier comparable deal
No sale seen in 2024
Did waiting pay off
One year only
Sellout or selection risk
Colors and sizes not documented
Better retailer route
Brand site
Where it is sold
Brand site only (in retailers checked)
Confidence
Low
ma:nyo Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
Up to 50% at Olive Young Global (Nov 2024)
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Olive Young Global
Where it is sold
Sephora, Ulta, Nordstrom, Soko Glam
Confidence
Low
MAC Wait
Prestige Makeup
Cyber Monday
The record
Deepest brand-site discount
40% sitewide on Cyber Monday 2025; 30% Black Friday
Best time to buy in 2026
Cyber Monday
Earlier comparable deal
No
Did waiting pay off
Yes in 2025 (30% to 40%)
Sellout or selection risk
None documented
Better retailer route
Ulta 30% (2025)
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Dillard's
Confidence
Medium
Makeup by Mario Buy at sale start
Prestige Makeup
Black Friday week
The record
Deepest brand-site discount
25% sitewide, both years
Best time to buy in 2026
Black Friday week
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Sephora Savings Event
Where it is sold
Sephora
Confidence
High
Marie Veronique Buy early
Independent Skincare
VIP early access (week before Thanksgiving)
The record
Deepest brand-site discount
20%, VIP Nov 20 to 23 then everyone Nov 24 to Dec 1 (2025)
Best time to buy in 2026
VIP early access (week before Thanksgiving)
Earlier comparable deal
VIP gets it four days early
Did waiting pay off
No
Sellout or selection risk
Bundles and travel sizes excluded
Better retailer route
Brand site
Where it is sold
Credo
Confidence
Medium
Maya Chia Buy at sale start
Independent Skincare
Black Friday to Cyber Monday
The record
Deepest brand-site discount
20% sitewide, both years
Best time to buy in 2026
Black Friday to Cyber Monday
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Bergdorf Goodman, Credo
Confidence
Medium
Medicube Wait
Korean and Japanese Skincare
Black Friday for devices; early November for skincare
The record
Deepest brand-site discount
Up to 80% select on the brand site (Nov 1 to 11 and Nov 28 to Dec 4, 2024); Age-R device cheaper at Black Friday 2025 than October Prime
Best time to buy in 2026
Black Friday for devices; early November for skincare
Earlier comparable deal
Yes for skincare (early November); devices deepened later
Did waiting pay off
Devices: yes. Skincare: no
Sellout or selection risk
No stockouts documented
Better retailer route
Amazon
Where it is sold
Ulta, Nordstrom, Amazon
Confidence
Medium
Medik8 Buy at sale start
Prestige and Clinical Skincare
From about Nov 20
The record
Deepest brand-site discount
30% sitewide (US), 2023 to 2025
Best time to buy in 2026
From about Nov 20
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Dermstore
Confidence
High
Merit Buy early
Prestige Makeup
First day of the sale (about Nov 21 to 26)
The record
Deepest brand-site discount
20% sitewide, both years
Best time to buy in 2026
First day of the sale (about Nov 21 to 26)
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
Brand labeled items 'Going Fast' during the 2024 sale
Better retailer route
Brand site
Where it is sold
Sephora
Confidence
High
Mixsoon Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
Thin evidence (October Prime 2025)
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Ulta, Soko Glam, Amazon
Confidence
Low
MOB Beauty Buy at sale start
Independent and Founder-Led Makeup
Thanksgiving week
The record
Deepest brand-site discount
25% sitewide with a code, both years
Best time to buy in 2026
Thanksgiving week
Earlier comparable deal
No earlier offer found
Did waiting pay off
Not applicable; one depth
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Credo
Confidence
Medium
NARS Buy at sale start
Prestige Makeup
Thanksgiving week
The record
Deepest brand-site discount
Up to 30% sitewide by spend, code CYBER, both years
Best time to buy in 2026
Thanksgiving week
Earlier comparable deal
30% off icons (Nov 4, 2025); 20% sets early November
Did waiting pay off
Mostly no
Sellout or selection risk
None documented
Better retailer route
Sephora Savings Event
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bluemercury
Confidence
High
Natasha Denona Buy early
Prestige Makeup
Early access around Nov 19
The record
Deepest brand-site discount
Up to 40% by category and bundles (2024); 25% sitewide (2025)
Best time to buy in 2026
Early access around Nov 19
Earlier comparable deal
Rewards early access about Nov 19, both years
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Sephora 30 to 50% on select palettes (2024)
Where it is sold
Sephora, Ulta
Confidence
Medium
Natura Bissé No sale to wait for
Prestige and Clinical Skincare
Gift windows
The record
Deepest brand-site discount
Bundle savings and gifts; no sitewide discount captured
Best time to buy in 2026
Gift windows
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Neiman gift cards
Where it is sold
Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's, Bluemercury, Dermstore
Confidence
Low
NuFACE Wait
Haircare, Lashes, and Beauty Devices
Black Friday week
The record
Deepest brand-site discount
30% sitewide, up to 40% by spend (2025)
Best time to buy in 2026
Black Friday week
Earlier comparable deal
Up to 20% on value kits early November
Did waiting pay off
Yes, about 10 points
Sellout or selection risk
Last-chance markdowns on limited editions
Better retailer route
Dermstore up to 30% (code JOY)
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's, Neiman Marcus, Bluemercury, Dermstore
Confidence
High
Numbuzin Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
Thin evidence
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
YesStyle
Where it is sold
Ulta, Nordstrom, Amazon
Confidence
Low
Olaplex Buy at sale start
Haircare, Lashes, and Beauty Devices
Thanksgiving week
The record
Deepest brand-site discount
30% sitewide plus full-size gift, both years
Best time to buy in 2026
Thanksgiving week
Earlier comparable deal
25% sitewide on Nov 12, 2025 and again Dec 14
Did waiting pay off
Slightly (5 points)
Sellout or selection risk
None documented
Better retailer route
Amazon matched 30% in 2025
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Bluemercury, Dermstore, Amazon
Confidence
High
Omnilux Buy at sale start
Haircare, Lashes, and Beauty Devices
From about Nov 17
The record
Deepest brand-site discount
$75 to $275 off devices by quantity (Nov 17 to Dec 1, 2025)
Best time to buy in 2026
From about Nov 17
Earlier comparable deal
Early access sign-up; 20% minis from early November
Did waiting pay off
No; one structure for the window
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Nordstrom
Confidence
Medium
One Love Organics Gamble
Independent Skincare
October, if a favorite is being discontinued
The record
Deepest brand-site discount
Up to 50% on discontinuing items (from Oct 2025)
Best time to buy in 2026
October, if a favorite is being discontinued
Earlier comparable deal
Yes, from October
Did waiting pay off
No; items were leaving the line
Sellout or selection risk
Discontinued while supplies last
Better retailer route
Brand site
Where it is sold
Bluemercury, Dermstore, Credo
Confidence
Low
Oribe Buy at sale start
Haircare, Lashes, and Beauty Devices
Cyber Week
The record
Deepest brand-site discount
20% on one collection (Cyber Week)
Best time to buy in 2026
Cyber Week
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
Shipping delays noted (2024)
Better retailer route
Brand site
Where it is sold
Sephora, Nordstrom, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore, Violet Grey
Confidence
Medium
Pat McGrath Labs Gamble
Prestige Makeup
VIP early access; hero palettes may only drop late
The record
Deepest brand-site discount
30/35/40% by spend (VIP from Nov 12, 2025; everyone Nov 22); 50% on select
Best time to buy in 2026
VIP early access; hero palettes may only drop late
Earlier comparable deal
Yes. VIPs got the same tiers about 10 days early
Did waiting pay off
Some palettes were held back until the last two days (2024)
Sellout or selection risk
A palette went out of stock at Sephora (Dec 2024); company restructured in 2026
Better retailer route
Sephora extra 20% on sale items (Dec 2024)
Where it is sold
Sephora, Ulta, Nordstrom, Neiman Marcus, Bergdorf Goodman, Bluemercury
Confidence
High
Patrick Ta Buy at sale start
Prestige Makeup
Black Friday to Cyber Monday
The record
Deepest brand-site discount
20% sitewide (2025)
Best time to buy in 2026
Black Friday to Cyber Monday
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Sephora
Where it is sold
Sephora
Confidence
Medium
Paula's Choice Buy early
Prestige and Clinical Skincare
October to early November
The record
Deepest brand-site discount
30% select, up to 25% rest (running by Oct 22, 2024); 30% (2025)
Best time to buy in 2026
October to early November
Earlier comparable deal
Yes. Sale was live in October 2024
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Dermstore
Confidence
Medium
Phytosurgence Gamble
Independent and Founder-Led Makeup
Watch for a short flash window; buy when it appears
The record
Deepest brand-site discount
20% for a short window (Nov 8 to 10, 2024; one day Nov 28, 2025)
Best time to buy in 2026
Watch for a short flash window; buy when it appears
Earlier comparable deal
Short windows only
Did waiting pay off
No
Sellout or selection risk
Brand noted its store was 'a little bare after Black Friday' (Dec 2025)
Better retailer route
Brand site
Where it is sold
Brand site only (in retailers checked)
Confidence
Low
Prada Beauty No sale to wait for
Luxury and Designer Beauty
Department-store events only (Bergdorf BGBEAUTY, Neiman gift cards, Saks gift card, Nordstrom)
The record
Deepest brand-site discount
No brand-site discount found in 2024 or 2025
Best time to buy in 2026
Department-store events only (Bergdorf BGBEAUTY, Neiman gift cards, Saks gift card, Nordstrom)
Earlier comparable deal
Not applicable
Did waiting pay off
Not applicable
Sellout or selection risk
None documented
Better retailer route
Department stores; one Bloomingdale's markdown found (2024). Michelle's note: no brand-site sale expected
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's
Confidence
Medium
Prequel Buy at sale start
Independent Skincare
Black Friday weekend
The record
Deepest brand-site discount
20%, both years
Best time to buy in 2026
Black Friday weekend
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Brand site only (in retailers checked)
Confidence
Medium
Rejuran Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
No holiday-window evidence
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Sephora
Confidence
Low
Rituel de Fille Buy at sale start
Independent and Founder-Led Makeup
Black Friday weekend
The record
Deepest brand-site discount
20% sitewide with a code, 2023 to 2025
Best time to buy in 2026
Black Friday weekend
Earlier comparable deal
No
Did waiting pay off
Not applicable; one depth
Sellout or selection risk
Small-batch brand
Better retailer route
Brand site
Where it is sold
Credo
Confidence
Medium
RMS Beauty Buy at sale start
Independent and Founder-Led Makeup
Week before Thanksgiving
The record
Deepest brand-site discount
30% sitewide plus gift (Nov 21, 2024; by Nov 22, 2025); up to 75% on select Secret Stash items
Best time to buy in 2026
Week before Thanksgiving
Earlier comparable deal
Partly. Buy 3, get 25% in October 2025
Did waiting pay off
No for core range. Deep Secret Stash markdowns are limited selections
Sellout or selection risk
Secret Stash items are clearance by design
Better retailer route
Brand site
Where it is sold
Ulta, Nordstrom, Bluemercury, Dermstore, Credo
Confidence
High
Rose Inc. Buy early
Independent and Founder-Led Makeup
October flash sale or first day of the holiday sale
The record
Deepest brand-site discount
30% sitewide (Cyber Week and a 12.12 flash sale, 2024); 25% in 2025
Best time to buy in 2026
October flash sale or first day of the holiday sale
Earlier comparable deal
Yes. 25% October flash sale in 2024
Did waiting pay off
Not in 2025; depth fell to 25%
Sellout or selection risk
Brand ownership changed in 2024; assortment may shift
Better retailer route
Brand site
Where it is sold
Bloomingdale's
Confidence
Medium
Round Lab Buy early
Korean and Japanese Skincare
Any Amazon event
The record
Deepest brand-site discount
Holiday price beaten in a non-holiday Amazon sale (Aug 2026)
Best time to buy in 2026
Any Amazon event
Earlier comparable deal
Yes
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Ulta, Nordstrom, Soko Glam, Amazon
Confidence
Medium
RéVive Buy at sale start
Prestige and Clinical Skincare
Singles Day (Nov 1 to 11) and Black Friday weekend
The record
Deepest brand-site discount
30% sitewide, Black Friday weekend 2025; $75 off $150 Singles Day 2024
Best time to buy in 2026
Singles Day (Nov 1 to 11) and Black Friday weekend
Earlier comparable deal
Yes. Singles Day beat Black Friday in 2024
Did waiting pay off
Mixed: no in 2024, yes in 2025
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore
Confidence
High
RÓEN Not enough history
Independent and Founder-Led Makeup
Not clear
The record
Deepest brand-site discount
No 2024 or 2025 evidence
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Saks, Neiman Marcus
Confidence
Low
RŌZ Buy at sale start
Haircare, Lashes, and Beauty Devices
Black Friday week
The record
Deepest brand-site discount
20% sitewide, both years
Best time to buy in 2026
Black Friday week
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Nordstrom, Neiman Marcus, Credo, Violet Grey
Confidence
Medium
Saie Buy at sale start
Prestige Makeup
Black Friday
The record
Deepest brand-site discount
25% (2024)
Best time to buy in 2026
Black Friday
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Sephora
Where it is sold
Sephora, Credo, Violet Grey
Confidence
Medium
Salt New York Not enough history
Independent and Founder-Led Makeup
Not clear
The record
Deepest brand-site discount
No 2024 or 2025 evidence
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Brand site only (in retailers checked)
Confidence
Low
Shark Beauty Buy early
Haircare, Lashes, and Beauty Devices
Amazon October Prime
The record
Deepest brand-site discount
FlexStyle $199 at October Prime and Black Friday 2025
Best time to buy in 2026
Amazon October Prime
Earlier comparable deal
Yes
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's, Dermstore, Amazon
Confidence
Medium
Shiseido Buy at sale start
Luxury and Designer Beauty
Day before Thanksgiving (page names Nov 25, 2026)
The record
Deepest brand-site discount
25% sitewide both years; select items up to 35 to 45% on Cyber Monday
Best time to buy in 2026
Day before Thanksgiving (page names Nov 25, 2026)
Earlier comparable deal
30% off select makeup at Singles Day (2024)
Did waiting pay off
Only on select items
Sellout or selection risk
Select deep discounts change daily
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's
Confidence
High
Sisley Paris Buy early
Luxury and Designer Beauty
Friends and Family (early October)
The record
Deepest brand-site discount
20% sitewide
Best time to buy in 2026
Friends and Family (early October)
Earlier comparable deal
Yes. 20% Friends and Family on Oct 1, 2025
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Neiman gift cards
Where it is sold
Nordstrom, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore, Violet Grey
Confidence
Medium
SK-II Buy early
Prestige and Clinical Skincare
October Deal Days; the 15% also runs at Labor Day
The record
Deepest brand-site discount
15% sitewide plus gifts (to Dec 8, 2025); over 35% on sets (Oct 2024)
Best time to buy in 2026
October Deal Days; the 15% also runs at Labor Day
Earlier comparable deal
Yes. October set deals were deeper
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Amazon and brand site
Where it is sold
Sephora, Bloomingdale's, Bergdorf Goodman, Dermstore
Confidence
Medium
SKIN1004 Gamble
Korean and Japanese Skincare
Mid-November
The record
Deepest brand-site discount
Up to 80% select (official mall, from Nov 18, 2024)
Best time to buy in 2026
Mid-November
Earlier comparable deal
Up to 50% in early October 2024
Did waiting pay off
Only on select items
Sellout or selection risk
Deepest cuts were select items only
Better retailer route
Official mall, Amazon
Where it is sold
Ulta, Nordstrom, Amazon
Confidence
Medium
SkinCeuticals No sale to wait for
Prestige and Clinical Skincare
Bluemercury ladder week; check the cart
The record
Deepest brand-site discount
About 15% at authorized retailers (Bluemercury); brand sets about 10%
Best time to buy in 2026
Bluemercury ladder week; check the cart
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
Advertised 20% sometimes about 15% at checkout
Better retailer route
Bluemercury, Dermstore, LovelySkin
Where it is sold
Bluemercury, Dermstore
Confidence
Medium
SOSHE Beauty Not enough history
Independent and Founder-Led Makeup
Not clear
The record
Deepest brand-site discount
20% off sets (mid-December 2024); gift only in 2025
Best time to buy in 2026
Not clear
Earlier comparable deal
No
Did waiting pay off
Not clear
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Ulta, Credo
Confidence
Low
Stratia Buy at sale start
Independent Skincare
Thanksgiving weekend; do not count on a long window
The record
Deepest brand-site discount
25% sitewide, both years
Best time to buy in 2026
Thanksgiving weekend; do not count on a long window
Earlier comparable deal
No; 2024 ran two weeks from Nov 18, 2025 only four days from Nov 28
Did waiting pay off
No; same depth
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Brand site only (in retailers checked)
Confidence
High
Sulwhasoo Wait
Prestige and Clinical Skincare
Cyber Monday
The record
Deepest brand-site discount
25% sitewide on Cyber Monday 2024; 20% Black Friday both years
Best time to buy in 2026
Cyber Monday
Earlier comparable deal
No
Did waiting pay off
Yes in 2024 (20% to 25%)
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Nordstrom, Bloomingdale's, Bergdorf Goodman
Confidence
High
Sunday Riley Buy at sale start
Prestige and Clinical Skincare
Black Friday week
The record
Deepest brand-site discount
25 to 30% sitewide
Best time to buy in 2026
Black Friday week
Sellout or selection risk
None documented
Better retailer route
Dermstore and Ulta
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's, Dillard's, Dermstore
Confidence
Medium
SUQQU Not enough history
Luxury and Designer Beauty
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Brand site only (in retailers checked)
Confidence
Low
T3 Buy at sale start
Haircare, Lashes, and Beauty Devices
Week before Thanksgiving
The record
Deepest brand-site discount
30% sitewide, both years (into mid-December in 2024)
Best time to buy in 2026
Week before Thanksgiving
Earlier comparable deal
25% Friends and Family (Oct 15, 2024)
Did waiting pay off
Slightly (5 points)
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Dillard's, Bluemercury, Dermstore, Violet Grey
Confidence
High
Tata Harper Buy early
Prestige and Clinical Skincare
July birthday sale or Black Friday
The record
Deepest brand-site discount
25% at $100 (Black Friday)
Best time to buy in 2026
July birthday sale or Black Friday
Earlier comparable deal
Same 25% at its July birthday sale
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Bluemercury ladder
Where it is sold
Sephora, Nordstrom, Saks, Neiman Marcus, Bergdorf Goodman, Bluemercury, Credo
Confidence
Medium
Tatcha Buy at sale start
Prestige and Clinical Skincare
Early access week before Thanksgiving
The record
Deepest brand-site discount
25% sitewide with a CYBER code every year, 2022 to 2025
Best time to buy in 2026
Early access week before Thanksgiving
Earlier comparable deal
Early access Nov 17 to 20 (2025)
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta
Confidence
High
Therabody Wait
Haircare, Lashes, and Beauty Devices
Amazon Cyber Monday
The record
Deepest brand-site discount
Up to 35% (2025); Amazon Cyber Monday beat the brand site
Best time to buy in 2026
Amazon Cyber Monday
Did waiting pay off
Yes, Amazon at Cyber Monday
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Sephora, Ulta, Nordstrom, Bloomingdale's, Neiman Marcus, Bluemercury, Dermstore, Violet Grey, Amazon
Confidence
Medium
Tom Ford Beauty No sale to wait for
Luxury and Designer Beauty
Gift windows from October
The record
Deepest brand-site discount
50% on select (clearance-style); gifts from $195 to $295
Best time to buy in 2026
Gift windows from October
Earlier comparable deal
Gifts start in October
Did waiting pay off
No
Sellout or selection risk
Select markdowns are leftovers
Better retailer route
Nordstrom about 15% (2024)
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's, Bluemercury, Violet Grey
Confidence
Medium
Torriden Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
No holiday-window evidence
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Amazon
Where it is sold
Sephora, Soko Glam, Amazon
Confidence
Low
Twelve Beauty Not enough history
Independent Skincare
Not clear
The record
Deepest brand-site discount
No evidence found
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Brand site only (in retailers checked)
Confidence
Low
U Beauty Buy at sale start
Prestige and Clinical Skincare
Weekend before Thanksgiving
The record
Deepest brand-site discount
20% sitewide, both years
Best time to buy in 2026
Weekend before Thanksgiving
Earlier comparable deal
No
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Dermstore, Violet Grey
Confidence
High
Valentino Beauty Not enough history
Luxury and Designer Beauty
Retailer events
The record
Deepest brand-site discount
Gifts brand-direct; Nordstrom 40% on Rosso lipstick (2024)
Best time to buy in 2026
Retailer events
Earlier comparable deal
Not clear
Did waiting pay off
Not clear
Sellout or selection risk
None documented
Better retailer route
Nordstrom
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's
Confidence
Low
Victoria Beckham Beauty Buy early
Independent and Founder-Led Makeup
Monday before Thanksgiving (join loyalty for the member day)
The record
Deepest brand-site discount
25% sitewide, early access (Nov 25, 2024; members Nov 24, 2025) and again on Cyber Monday (Dec 2, 2024; Dec 1, 2025)
Best time to buy in 2026
Monday before Thanksgiving (join loyalty for the member day)
Earlier comparable deal
Yes. The same 25% opened the season both years
Did waiting pay off
No. Black Friday itself was only 20%; Cyber Monday matched, never beat, the early 25%
Sellout or selection risk
One editorial mention of a sold-out Satin Kajal shade (Jeans), 2025
Better retailer route
Brand site; Nordstrom matched a Dec 2024 markdown
Where it is sold
Nordstrom, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Bluemercury, Violet Grey
Confidence
High
Virtue Buy early
Haircare, Lashes, and Beauty Devices
Early October
The record
Deepest brand-site discount
30% sitewide (code JOYFUL), both years
Best time to buy in 2026
Early October
Earlier comparable deal
Yes. 30% with code PRIME in early October 2025
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bluemercury, Dermstore, Violet Grey
Confidence
High
VT Cosmetics Not enough history
Korean and Japanese Skincare
Not clear
The record
Deepest brand-site discount
Thin evidence
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Ulta, Nordstrom, Soko Glam
Confidence
Low
Westman Atelier Buy early
Prestige Makeup
Retailer events in late October to Nov 20; brand sale Nov 25
The record
Deepest brand-site discount
20% sitewide from Nov 25, both years
Best time to buy in 2026
Retailer events in late October to Nov 20; brand sale Nov 25
Earlier comparable deal
Retailers first: Credo 20% (late Oct 2024), Nordstrom 30% on sets (Nov 20, 2025)
Did waiting pay off
No
Sellout or selection risk
None documented
Better retailer route
Nordstrom, Credo, Sephora Savings Event; Violet Grey Close Friends 20% at $250
Where it is sold
Sephora, Nordstrom, Neiman Marcus, Bergdorf Goodman, Credo, Violet Grey
Confidence
High
YSL Beauty Wait
Luxury and Designer Beauty
Black Friday week; sign in for the member rate
The record
Deepest brand-site discount
30% for members, 25% for non-members (2025)
Best time to buy in 2026
Black Friday week; sign in for the member rate
Earlier comparable deal
2023 had 25% early access before 30%
Did waiting pay off
Yes, by 5 points in some years
Sellout or selection risk
None documented
Better retailer route
Brand site
Where it is sold
Sephora, Ulta, Nordstrom, Saks, Bloomingdale's, Neiman Marcus, Bergdorf Goodman, Dillard's, Violet Grey
Confidence
Medium
ZIIP Not enough history
Haircare, Lashes, and Beauty Devices
Not clear
The record
Deepest brand-site discount
Black Friday section, terms not captured
Best time to buy in 2026
Not clear
Sellout or selection risk
None documented
Better retailer route
Not documented
Where it is sold
Neiman Marcus
Confidence
Low

Where this comes from

Dated sale records from brand and retailer pages, archived page captures and dated editorial, about 590 events in all. Confidence is High when both years were documented directly, Medium when one was, and Low when the record is thin. How we decide ›