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Advent calendars

17 products at Sephora and Ulta, with when to buy each one and what we know about its value.

Before you shop: what the research says

Products

  1. SEPHORA COLLECTION

    Advent Calendar

    Multi-category advent calendar · Limited edition · Sephora exclusive
    $60
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Retailer says $190 value; we have not checked it.
    At the Sephora sale: Rouge $48 · VIB $51 · Insider $54
    Shop at Sephora · $60
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Possible (limited edition; no sellout evidence collected)
    Could be good for
    Beauty Lover, Friend
    Price checked
    2026-10-26

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  2. SEPHORA COLLECTION

    Premium Advent Calendar 24 Days of Beauty Surprises

    24-piece multi-category advent calendar · Limited edition · Sephora exclusive
    $99
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Retailer says $277 value; we have not checked it.
    At the Sephora sale: Rouge $79.20 · VIB $84.15 · Insider $89.10
    Shop at Sephora · $99
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Contents
    24 items: Gleam & Go Highlighter 7 mL; Blush! Cream Blush 3.5 g; Blush & Go Liquid Blush 7 mL; Felt Tip Eyeliner 0.5 mL; Love the Lift Mascara 8 mL; Size Up Mascara 12.5 mL; Mini Mix Palette 0.83 g; Gloss Balm 8 mL; Outrageous Plump 6 mL; Outrageous Plump Intense 6 mL; Makeup Setting Spray 80 mL; Lip Butter 12 mL; Duo Lip Scrub 12 mL; Brightening Eye Cream 5 mL; Gentle Jelly Cleanser 135 mL; Cica Express Repair Cream 75 mL; Satin Light Cream 30 mL; Glow Booster Mask, Transformation Glow Mask and Quick Clear Patches (sizes not stated); scrunchie, scalp massage brush, eye brush, vanity case
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Possible (limited edition; no sellout evidence collected)
    Could be good for
    Beauty Lover, Friend
    Price checked
    2026-10-26

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  3. LANEIGE

    12 Days of Wonder Korean Skincare & Lip Favorites Advent Calendar

    Makeup and skincare advent calendar · Limited edition · Sephora exclusive
    $149
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Retailer says $235 value; we have not checked it.
    At the Sephora sale: Rouge $119.20 · VIB $126.65 · Insider $134.10
    Shop at Sephora · $149
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Contents
    12 items including Water Bank Cream Moisturizer 50 mL, Water Bank Gentle Gel Cleanser 80 mL, Bouncy & Firm Sleeping Mask 60 mL, Bouncy & Firm Serum 15 mL, Water Sleeping Mask 25 mL, two Glaze Craze lip serums and a JuicePop lip tint (list partly read)
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Possible (limited edition; no sellout evidence collected)
    Could be good for
    Makeup Lover, Skincare Lover, Beauty Lover, Friend
    Price checked
    2026-10-26

    Affiliate links. We may earn a commission at no cost to you.

  4. Sephora Favorites

    25-Days of Beauty Must Haves Advent Calendar Online Exclusive

    Multi-category advent calendar · Limited edition · Sephora exclusive
    $105
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Retailer says $393 value; we have not checked it.
    At the Sephora sale: Rouge $84 · VIB $89.25 · Insider $94.50
    Shop at Sephora · $105
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Possible (limited edition; no sellout evidence collected)
    Could be good for
    Beauty Lover, Friend
    Price checked
    2026-10-26

    Affiliate links. We may earn a commission at no cost to you.

  5. ANUA

    7-Days of Glass Skin Advent Calendar

    Skincare advent calendar · Ulta exclusive
    $34
    When to buy
    Buy early
    Brand site: Amazon October Prime or spring sale · At Ulta: weekly Early Black Friday deals to Nov 21
    Value
    Not yet verified
    Retailer says $55 value; we have not checked it.
    Shop at Ulta · $34
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Brand history (Medium confidence): Anua on the Timing Guide. Deepest brand-site discount: Hero oil $14 at October Prime and $14.15 at Black Friday 2025
    Sale dates
    Ulta Early Black Friday: Oct 25 to Nov 21, 2026, in weekly deal windows; Black Friday online from Nov 21 8pm CT
    Why this retailer
    Only researched retailer that carries it; watch Ulta weekly deals.
    Could be good for
    Skincare Lover, Beauty Lover, Friend
    Price checked
    2026-10-27

    Affiliate links. We may earn a commission at no cost to you.

  6. Beauty Finds by ULTA Beauty

    25 Days of Beauty Advent Calendar

    Multi-category advent calendar
    $150
    When to buy
    Not enough history
    Watch Ulta Early Black Friday weekly deals (Oct 25 to Nov 21) and Black Friday (online Nov 21, 8pm CT)
    Value
    Not yet verified
    Retailer says $440 value; we have not checked it.
    Shop at Ulta · $150
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    No brand history in the research, and Ulta deals rotate by week
    Sale dates
    Ulta Early Black Friday: Oct 25 to Nov 21, 2026, in weekly deal windows; Black Friday online from Nov 21 8pm CT
    Why this retailer
    Only researched retailer that carries it; watch Ulta weekly deals.
    Could be good for
    Beauty Lover, Friend
    Price checked
    2026-10-27

    Affiliate links. We may earn a commission at no cost to you.

  7. Sephora Favorites

    25-Days of Beauty Must Haves Advent Calendar In Store Exclusive

    Multi-category advent calendar · Limited edition · Sephora exclusive
    $105
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Retailer says $393 value; we have not checked it.
    At the Sephora sale: Rouge $84 · VIB $89.25 · Insider $94.50
    Shop at Sephora · $105
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Possible (limited edition; no sellout evidence collected)
    Could be good for
    Beauty Lover, Friend
    Price checked
    2026-10-26

    Affiliate links. We may earn a commission at no cost to you.

  8. Tatcha

    12 Ways to Love Your Skin Advent Calendar Gift Set

    Multi-category advent calendar
    $199
    When to buy
    Buy at sale start
    Brand site: Early access week before Thanksgiving · At Sephora: Savings Event (Rouge Oct 30; VIB and Insider Nov 3 to 9)
    Value
    Not yet verified
    Retailer says $290 value; we have not checked it.
    At the Sephora sale: Rouge $159.20 · VIB $169.15 · Insider $179.10
    Shop at Sephora · $199 Shop at Ulta · $199
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Brand history (High confidence): Tatcha on the Timing Guide. Deepest brand-site discount: 25% sitewide with a CYBER code every year, 2022 to 2025
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026 | Ulta Early Black Friday: Oct 25 to Nov 21, 2026, in weekly deal windows; Black Friday online from Nov 21 8pm CT
    Why this retailer
    Same $199 at both; Sephora's confirmed Savings Event takes 10 to 20% off from Oct 30 (tier dependent). Ulta may discount it in a weekly deal.
    Could be good for
    Beauty Lover, Luxury Lover, Friend
    Price checked
    2026-10-27

    Affiliate links. We may earn a commission at no cost to you.

  9. Benefit Cosmetics

    The Hotel Beneville 24-day Makeup Advent Calendar

    Makeup advent calendar · Limited edition
    $168
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Retailer says $330 value; we have not checked it.
    At the Sephora sale: Rouge $134.40 · VIB $142.80 · Insider $151.20
    Shop at Sephora · $168
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Possible (limited edition; no sellout evidence collected)
    Could be good for
    Makeup Lover, Beauty Lover, Friend
    Price checked
    2026-10-26

    Affiliate links. We may earn a commission at no cost to you.

  10. Benefit Cosmetics

    The Hotel Beneville 24-Day Beauty Advent Calendar Holiday Gift Set

    Multi-category advent calendar
    $168
    When to buy
    Not enough history
    Watch Ulta Early Black Friday weekly deals (Oct 25 to Nov 21) and Black Friday (online Nov 21, 8pm CT)
    Value
    Not yet verified
    Retailer says $330 value; we have not checked it.
    Shop at Ulta · $168
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    No brand history in the research, and Ulta deals rotate by week
    Sale dates
    Ulta Early Black Friday: Oct 25 to Nov 21, 2026, in weekly deal windows; Black Friday online from Nov 21 8pm CT
    Why this retailer
    Only researched retailer that carries it; watch Ulta weekly deals.
    Could be good for
    Beauty Lover, Friend
    Price checked
    2026-10-27

    Affiliate links. We may earn a commission at no cost to you.

  11. TONYMOLY

    Squishmallows 10 Days of Skincare Advent Calendar

    Skincare advent calendar
    $30
    When to buy
    Not enough history
    Watch Ulta Early Black Friday weekly deals (Oct 25 to Nov 21) and Black Friday (online Nov 21, 8pm CT)
    Value
    Not yet verified
    Retailer says $60 value; we have not checked it.
    Shop at Ulta · $30
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    No brand history in the research, and Ulta deals rotate by week
    Sale dates
    Ulta Early Black Friday: Oct 25 to Nov 21, 2026, in weekly deal windows; Black Friday online from Nov 21 8pm CT
    Why this retailer
    Only researched retailer that carries it; watch Ulta weekly deals.
    Could be good for
    Skincare Lover, Beauty Lover, Friend
    Price checked
    2026-10-27

    Affiliate links. We may earn a commission at no cost to you.

  12. Charlotte Tilbury

    Charlotte's Hollywood Beauty Wonderland Advent Calendar

    Multi-category advent calendar · Limited edition
    $220
    When to buy
    Buy at sale start
    Brand site: Mid-November for kits; Thanksgiving weekend for sitewide · At Sephora: Savings Event (Rouge Oct 30; VIB and Insider Nov 3 to 9)
    Value
    Not yet verified
    Retailer says $400 value; we have not checked it.
    At the Sephora sale: Rouge $176 · VIB $187 · Insider $198
    Shop at Sephora · $220 Shop at Ulta · $220
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Brand history (High confidence): Charlotte Tilbury on the Timing Guide. Deepest brand-site discount: Up to 30% everything by spend (2024); 25% everything (2025); kits up to 50%
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Brand history notes risk: Holiday kits rotate; no documented sellouts
    Could be good for
    Beauty Lover, Luxury Lover, Friend
    Price checked
    2026-10-26

    Affiliate links. We may earn a commission at no cost to you.

  13. Clarins

    12 Day Advent Calendar

    Skincare advent calendar
    $98
    When to buy
    Not enough history
    Watch Ulta Early Black Friday weekly deals (Oct 25 to Nov 21) and Black Friday (online Nov 21, 8pm CT)
    Value
    Not yet verified
    Retailer says $226 value; we have not checked it.
    Shop at Ulta · $98
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    No brand history in the research, and Ulta deals rotate by week
    Sale dates
    Ulta Early Black Friday: Oct 25 to Nov 21, 2026, in weekly deal windows; Black Friday online from Nov 21 8pm CT
    Why this retailer
    Only researched retailer that carries it; watch Ulta weekly deals.
    Could be good for
    Skincare Lover, Beauty Lover, Luxury Lover, Friend
    Price checked
    2026-10-27

    Affiliate links. We may earn a commission at no cost to you.

  14. L'Occitane

    12 Days of Provençal Beauty Advent Calendar

    Multi-category advent calendar · Limited edition · Sephora exclusive
    $110
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Retailer says $186 value; we have not checked it.
    At the Sephora sale: Rouge $88 · VIB $93.50 · Insider $99
    Shop at Sephora · $110
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Possible (limited edition; no sellout evidence collected)
    Could be good for
    Beauty Lover, Friend
    Price checked
    2026-10-26

    Affiliate links. We may earn a commission at no cost to you.

  15. Beauty Finds by ULTA Beauty

    K-Beauty 12 Days To Glass Skin Advent Calendar

    Skincare advent calendar
    $69
    When to buy
    Not enough history
    Watch Ulta Early Black Friday weekly deals (Oct 25 to Nov 21) and Black Friday (online Nov 21, 8pm CT)
    Value
    Not yet verified
    Retailer says $145 value; we have not checked it.
    Shop at Ulta · $69
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    No brand history in the research, and Ulta deals rotate by week
    Sale dates
    Ulta Early Black Friday: Oct 25 to Nov 21, 2026, in weekly deal windows; Black Friday online from Nov 21 8pm CT
    Why this retailer
    Only researched retailer that carries it; watch Ulta weekly deals.
    Could be good for
    Skincare Lover, Beauty Lover, Friend
    Price checked
    2026-10-27

    Affiliate links. We may earn a commission at no cost to you.

  16. Glow Recipe

    12 Days of Glow Advent Calendar Korean Skincare Gift Set

    Skincare advent calendar · Limited edition · Sephora exclusive
    $110
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Retailer says $202 value; we have not checked it.
    At the Sephora sale: Rouge $88 · VIB $93.50 · Insider $99
    Shop at Sephora · $110
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Sellout risk
    Possible (limited edition; no sellout evidence collected)
    Could be good for
    Skincare Lover, Beauty Lover, Friend
    Price checked
    2026-10-26

    Affiliate links. We may earn a commission at no cost to you.

  17. VOLUSPA

    Holiday Advent Calendar Gift Set

    Home fragrance advent calendar
    $185
    When to buy
    Buy at sale start
    First day of your Sephora Savings Event tier (Rouge Oct 30; VIB and Insider Nov 3)
    Value
    Not yet verified
    Contents and individual prices not yet checked.
    At the Sephora sale: Rouge $148 · VIB $157.25 · Insider $166.50
    Shop at Sephora · $185
    Details
    Why it works as a gift
    Built to be given and opened over the season.
    Timing basis
    Retailer pattern, not brand history: Sephora's Savings Event is one depth for its whole run (2024, 2025), and it is confirmed for 2026
    Sale dates
    Sephora Holiday Savings Event: Rouge Oct 30 to Nov 9; VIB and Insider Nov 3 to Nov 9, 2026
    Why this retailer
    Only researched retailer that carries it; Savings Event confirmed for Oct 30 to Nov 9.
    Could be good for
    Self-Care Person, Beauty Lover, Friend
    Price checked
    2026-10-26

    Affiliate links. We may earn a commission at no cost to you.

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